CW College Football

Role: Associate Creative Director

For the first season of NASCAR on The CW, we developed a co-branded CW NASCAR logo and a suite of dynamic key art to mark the network’s inaugural broadcast season. The creative approach elevated the visual identity of the coverage—introducing a more premium, contemporary look that aligned with The CW’s evolving brand while honoring the intensity and heritage of the sport. The key art system was deployed across advertising, live race events, and social graphics, ensuring a cohesive, high-impact presence across all fan touchpoints.

​SVP. Brand Creative: Rich Browd 
Art Director: Jake Davies
Sr. Project Manager: Andy Polack