CW Nascar Xfinity Series

Role: Associate Creative Director

For the first season of NASCAR on The CW, we developed a co-branded CW NASCAR logo and dynamic key art system to establish a distinct visual identity for the network’s NASCAR coverage. The creative introduced a premium, contemporary aesthetic that aligned with The CW’s evolving brand while capturing the energy and heritage of NASCAR. The key art was extended across advertising, live race events, and social, creating a cohesive and high-impact presence across fan touchpoints.

​SVP. Brand Creative: Rich Browd 
Motion Creative Director: Elton Gamez
Art Director: Jake Davies
Sr. Project Manager: Andy Polack